Gil and Jacki Cisneros with HSF President & CEO Frank D. Alvarez.
See gift announcement on the Today Show
Increasing our reputation, influence, and impact.
Our bilingual, national parental engagement campaign has provided great exposure for HSF and its mission with over $25 million in donated media in top markets such as NY, LA and Miami. The Spanish-language public service announcements ranked in the top 3 national campaigns for the Ad Council. Awareness of HSF increased significantly, 41% to 47%, and 1.5 million visitors visited HSF websites to access resources. We also enhanced our communications tools and leveraged donor partnerships with cause-marketing initiatives that expanded our reach and impact in Hispanic communities in the U.S.
The Generation 1st Degree initiative also garnered national media coverage for HSF, helped by the $1.25 million gift to fund the initiative in Pico Rivera, CA.
Some of the media outlets providing coverage for HSF this past year:
Associated Press
Atlanta Journal Constitution
Chicago Daily Herald
Community College Week
Corvallis Gazette-Times
El Paso Times
Fox News Latino
Fresno Bee
Globe Gazette
Greenwich Time
Hattiesburg American
Herald Online
Houston Chronicle
Huffington Post
Inside Higher Ed (blog)
Ledger-Enquirer
My San Antonio
National Journal
NBC
News Times
Sioux City Journal
Stamford Advocate
Take Part
Tampa Bay Online
The Bellingham Herald
The Council on Foundations
The Herald (Monterey country)
The Huffington Post
The Miami Herald
The Modesto Bee
The New York Times
The Orange County Register
The Philadelphia Enquirer
The Seattle Times
The Union
The Washington Post
The Wichita Eagle
The World Link
Telemundo
Today Show
Univision
Vail Daily
Ventura County Star
Washington Examiner
Washington Post
Whittier Daily News