Gil and Jacki Cisneros with  HSF President & CEO Frank D. Alvarez.

Gil and Jacki Cisneros with HSF President & CEO Frank D. Alvarez.
See gift announcement on the Today Show

Increasing our reputation, influence, and impact.

Our bilingual, national parental engagement campaign has provided great exposure for HSF and its mission with over $25 million in donated media in top markets such as NY, LA and Miami. The Spanish-language public service announcements ranked in the top 3 national campaigns for the Ad Council. Awareness of HSF increased significantly, 41% to 47%, and 1.5 million visitors visited HSF websites to access resources. We also enhanced our communications tools and leveraged donor partnerships with cause-marketing initiatives that expanded our reach and impact in Hispanic communities in the U.S.

The Generation 1st Degree initiative also garnered national media coverage for HSF, helped by the $1.25 million gift to fund the initiative in Pico Rivera, CA.

Some of the media outlets providing coverage for HSF this past year:


Associated Press

Atlanta Journal Constitution

Chicago Daily Herald

Community College Week

Corvallis Gazette-Times

El Paso Times

Fox News Latino

Fresno Bee

Globe Gazette

Greenwich Time

Hattiesburg American

Herald Online

Houston Chronicle

Huffington Post

Inside Higher Ed (blog)


My San Antonio

National Journal


News Times

Sioux City Journal

Stamford Advocate

Take Part

Tampa Bay Online

The Bellingham Herald

The Boston Globe

The Council on Foundations

The Herald (Monterey country)

The Huffington Post

The Miami Herald

The Modesto Bee

The New York Times

The Orange County Register

The Philadelphia Enquirer

The Seattle Times

The Union

The Washington Post

The Wichita Eagle

The World Link


Today Show


Vail Daily

Ventura County Star

Washington Examiner

Washington Post

Whittier Daily News